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What is Keratin?

Keratin is a naturally occurring protein in the hair. In fact, it is the main ingredient of hair. Whilst highly durable, keratin can be damaged through chemical processes such as colouring and thermal hair processes such as the use of hair straighteners, curling tongs and even hairdryers.

Keratin loss can result in frizziness, dullness and breakage.


Developed by our experts and tested by our stylists, the KERATIN 10 range helps to compensate for lost and damaged keratin by bonding to the hair surface and penetrating the cuticle to improve hair texture and condition. KERATIN 10 also fortifies hair against further structural damage and restores shine, smoothness and moisture.


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